My Skin is my Uniform- I am white and you?

People of color everywhere —struggling with the intropressor…..


Racism has always been a touchy topic. Not only is it present in the various aspects of society,but also variably present in all forms of media. Be it print,television ads or viral campaigns. But this recently launched campaign by Vaseline has pushed the limits of marketing and advertising. Vaseline recently came out with a skin-whitening app (yes, that’s right, an app) to promote “Be Prepared,” a skin-whitening cream for men the company is launching in India. “Be Prepared” promises to get rid of dark spots and to lighten skin tone in just one minute a day.

The app, meanwhile, allows users to lighten their faces in Facebook pictures and share the new pictures with friends.The download is designed to promote Vaseline’s range of skin-lightening creams for men, a huge and fast-growing market driven by fashion and a cultural preference for fairer skin. The widget promises to “Transform Your Face On…

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